Generate positive brand awareness by highlighting the MG badge, English Heritage & new MG range at Brisbane’s EKKA. Display four key models to showcase features and affordability to drive sale, as well as engage families with a fun promotional mechanic to set off the nightly fireworks.
GetJackD! Media’s objective was to re-introduced MG brand into Australia (in particular Queensland) via a stylised space that highlights the evolution of the brand whilst paying homage to its English Heritage, introducing The MG Meeting Tree.
The MG Meeting Tree was a key destination at EKKA 2018. Located on Gregory Terrace and King Street, we created a relaxed and inviting space for families to enjoy.
Seating was provided around the tree along with umbrellas, a dedicated sales area and garden games for kids to play with as parents chatted to MG sales staff about priority vehicles. A piñata competition was a large attraction in the space, drawing a crowd each day at 3:30pm. The child that broke the piñata each day set off the nightly fireworks in the main arena.