The Brief

Extend RACQ’s naming rights partnership of EKKA, Queensland’s largest and most iconic event in 2017 and 2018. Amplify brand awareness and highlight member benefits, extending RACQ’s naming rights partnership.

The Solution

GetJackD! Media’s objective was to ensure RACQ, Queensland’s largest club was at the heart of EKKA, therefore, The RACQ Clubhouse was born. A specifically designed and built house under a heritage listed Queenslander was the perfect setting to engage with over 400,000 EKKA patrons over 10 days, across two years.

GetJackD! Media brought this structure to life, creating multiple activations to highlight 11 member benefits and engage patrons. We conceptualised the space and all activations within it, helped negotiate the central location, liaised with all key stakeholders, oversaw the build of the space creatively and structurally, event managed over the full 10 days and acted as publicists for 105 stage performances. We also created an interactive ‘Beat the Bowser’ competition for PUMA fuel giving away $2,500 worth of fuel vouchers.

Across 2017 and 2018 over 34,000 personalised name plates were created, 105 RACQ partner performances managed, approx. 10,000 Event Cinema movie scenes acted, 2,500 faces painted and thousands of RACQ and partner merchandise handed out.