Develop integrated media strategies to drive awareness and ticket sales for Wanderlust Festivals and Wanderlust 108 events across Australia and New Zealand.
GetJackD! Media developed fully integrated media campaigns across Search, Facebook, Outdoor, Display and Radio over a 9-12 week period per event. All solutions were targeted at females aged 25-44 in key events markets; Sydney, New Zealand, Melbourne, Brisbane, Sunshine Coast, Thredbo and key regional centres surrounding these event markets.
- 2014: 8,000 yogis attended two exhibition events in Sydney & Melbourne.
- 2015: 14,000 + yogis attended three Wanderlust Festivals & three Wanderlust 108 events.
- 2016: 16,000 + yogis attended two Wanderlust Festivals & four Wanderlust 108.
Over our three-year partnership we helped grow the events from zero paid events in Australia and NZ to 9 with well over 38,000 yogis attending. Considered and integrated media strategies across search, Facebook, Instagram, display, outdoor and radio were implemented. Our most recent media strategy delivered a ROI of 545%.
Wanderlust 108 Sydney sold out in its inaugural year, Wanderlust 108 Melbourne sold out in year two and Wanderlust 108 Brisbane doubled YOY sales.