The Brief

Review and audit existing sponsorships and develop a new sponsorship strategy plus supporting documentation to drive incremental revenue for the festival. In addition to revenue, ensure new brand partnerships and content improves attendee experiences at each Festival.

The Solution

GetJackD! Media created a considered sponsorship strategy which included:

  • A full deep dive into the category and competitors to better under their position in market and how to position the festival for potential brand sponsors
  • A full revision and overhaul of existing sponsorship packages to improve yield for the festival
  • The creation of tiered packages featuring the existing event inclusions; beer, food, music, beer education plus fun and games
  • Creating a new sponsorship pricing strategy for each of the tiered packages to target new category brands that weren’t already spending at the festivals
  • Provided recommendations for new content inclusions to engage audiences further and drive sponsorship interest. A more tailored approach for brands
  • Offered recommendations for year-round execution to drive new revenue streams and ensure the Beer InCider Experience was top of mind for festival goers
  • Provided a considered and comprehensive hit list of brands to target

This full strategy was delivered within a 6-week period.