The Brief

Drive last minute ticket sale to The Colour & Coconuts Wellness Festival in Sydney October 15 2016.

The Solution

GetJackD! Media developed a comprehensive digital media strategy, featuring Facebook and Instagram to drive ticket sale nine days out from the event.

We utilised video content to drive brand awareness as the primary objective for this campaign and also ran a successful website clicks campaign to drive people who saw the video content back to the website to purchase tickets

In addition to executed Facebook and Instagram strategy, GetJackD! Media provided recommendations around improving EDM communication and conversion,  partnership community leveraging to drive ticket sale, media budgets for Qantas posts and additional Facebook competitions to drive friend referral and sale.

Our last minute ticket push solution saw 38% of the total ticket sales generated during our nine day activation period, delivering a media ROI of 897%. Across the campaign period, our strategy helped deliver 10,875 page views, 9,248 unique page views, 5,289 users (78.2% new users) to the Colour and Coconuts website.