The Brief

Align likeminded brands as major financial and community partners of Wanderlust Festival; Australia, New Zealand and Asia. Wanderlust is the world’s largest yoga and healthy living lifestyle festival.

The Solution

GetJackD! Media negotiated and brokered a 12-month partnership with International Yoga Teachers Association (IYTA). This partnership included:

  • Integrating IYTA into Wanderlust schedules; hosting yoga and speakeasy sessions
  • Access to ticketing and VIP experiences
  • Major on-site activations
  • Featured Teacher profiles on the Wanderlust website
  • Social Media Competition on all Wanderlust Assets

12-month Wanderlust Festival partnership across Sydney and Sunshine Coast events driving awareness and sign up to IYTA courses.