The Brief

Extend RACQ’s partnership of the International Women’s Day Fun Run, Pet Expo and The Sanctuary Cove International Boat Show by offering attendees a fun take away as well as engaging fans with RACQ branded assets at each venue.

GetJackD! Media were also briefed to create branded assets for various events/functions for the RACQ Foundation.

The Solution

GetJackD! Media supplied custom RACQ branded name plates for attendees. A key branding exercise for RACQ with attendees creating personalised name plates for their kids, pets and boats. Thousands of name plates have been created across all events, proving a very popular take-away for families.

We also brought these events to life with life size RACQ branded letters. branded bean bags and the creation of two custom RACQ Roadside Assist mascots. The RACQ mascots, worn by staff at the events act as moving billboards through the venues and along the fun run course.