Align likeminded brands as major financial and community partners of Wanderlust Festival; Australia, New Zealand and Asia. Wanderlust is the world’s largest yoga and healthy living lifestyle festival.
GetJackD! Media negotiated and brokered a multi-year partnership with Swisse Wellness and Wanderlust Festivals. This partnership included:
- Integrating Swisse Ambassadors into schedules; hosting yoga, meditation and speakeasy sessions
- Access to ticketing and VIP experiences
- Major on-site activations including product sampling
- Integrating Swisse’s CLED Foundation and 1 Giant Mind community and charity partners
- Curation of a Farm to Table dinner menu with Swisse Celebrity Chefs
- PR and Media extensions pre, during and post events
The basis of the partnership was to deliver a truly organic and collaborative association driving both brands commitment to the body, mind and soul through wellness and community. In addition to partnership brokerage, the team also project managed the Swisse activation at the Sydney and New Zealand Taupo events, interacting with over 8,000 attendees over the two events.