The Brief

Extend RACQ’s naming rights partnership of EKKA, Queensland’s largest and most iconic event in 2017, 2018 and 2019. Amplify brand awareness and highlight member benefits, extending RACQ’s naming rights partnership.

The Solution

GetJackD! Media’s objective was to ensure RACQ, Queensland’s largest club was at the heart of EKKA, therefore, The RACQ Clubhouse was born. A specifically designed and built house under a heritage listed Queenslander was the perfect setting to engage with over 400,000 EKKA patrons over 10 days, across the last 3 years.

GetJackD! Media brought this structure to life, creating multiple activations to highlight 16 member benefits and engage patrons. We conceptualised the space and all activations within it, helped negotiate the central location, liaised with all key stakeholders, oversaw the build of the space creatively and structurally, event managed over the full 10 days and acted as publicists for 105 stage performances. We also created an interactive ‘Beat the Bowser’ competition for PUMA fuel giving away $2,500 worth of fuel vouchers.

In 2019 we also built a bespoke digital memory game, ‘It Pays To Belong’ where fans won prizes from over 16 RACQ partners by matching  partner squares to win and integrated a Distracted Driver campaign with two driving simulators placed in the space. 604 adults participated delivering over 5,120 mins of fan engagement.

From 2017-2019, 54,500 personalised name plates were created, 105 RACQ partner performances managed, approx. 10,000 Event Cinema movie scenes acted, 200 people played ‘It Pays to Belong’, gave away $5000 in PUMA fuel vouchers with Beat the Bowser, 604 Distracted Driver simulator drives delivering 5,120 mins of fan engagement, 4,500 faces painted and thousands of RACQ and partner merchandise handed out.