MG Motor Meeting Tree

As the brand experience agency for the MG Motor Meeting Tree, we worked from concept through to implementation to generate positive brand awareness of the MG badge.

MG Motor were new to the Australian market so we needed o capture their English Heritage while showcase the new MG range.

solution

GetJackD! Media’s objective was to re-introduce the MG brand into Australia via a stylised space that highlighted the evolution of the brand whilst paying homage to its English Heritage.

The MG Meeting Tree was created becoming a key destination at EKKA in 2018 and further cementing the success of the brand in 2019.

Seating was provided around the tree along with umbrellas, a dedicated sales area and garden games for kids to play allowing parents to chat to MG sales staff about priority vehicles.

In 2018, a custom piñata competition was a large attraction in the space, drawing a crowd each day at 3:30pm. The child that broke the piñata each day set off the nightly fireworks in the main arena.

In 2019, we created an engaging space integrating MG Motor’s partnership with the Brisbane Bullets and the NBL. A bespoke basketball court was created with children encouraged to play across the day and sign up to battle it out at 4.30pm against each other and key Brisbane Bullets players for the chance to set off the nightly fireworks in the main arena each night over 10 days.

We were engaged for 2021, however EKKA was cancelled due to the COVID 19 Pandemic.

result

“2018 Results
Exceeded sales targets by 3.5 times 2017 numbers, 250 families participated in the piñata competition and 10 kids set off the fireworks over the 10 days. GetJackD! Media also helped negotiate four cars in the space rather than three resulting in 12 additional car sales.

2019 Results
Exceeded sales targets, captured over 500 families details in the basketball competition, 230 $1000 cheques were handed generating 230 qualified sales leads and 10 families were treated as VIPs for the fireworks competition.”
MG Motor Australia