Pinterest Open House

Fold into The Park Communications team to develop and execute The Pinterest Open Home – Upfronts at Skyline House Coogee in Sydney.

The aim of this showcase was to entertain and highlight the commercial benefits of the Pinterest platform to agency and client partners.

solution

We were engaged to ensure guests were delivered a premium experience, The Pinterest Open Home – Upfronts. An event aimed at making guests feel welcome while demonstrating Pinterest’s platforms open door policy.

The Pinterest Open Home was a place of inspiration, beautiful architecture and styling, friendly faces and creativity with food. We wanted guests to walk away with a sense of what it feels like to be on Pinterest. Feel inspired. Initiate conversation. To create this feeling we oversaw:

  • The creative concept, design and asset creation
  • Scouted and negotiated the venue at Skyline House Coogee
  • Worked with the florist, stylist and catering to bring the design and menu to life
  • Worked with Pinterest ‘Pinners’ who created cocktails and make up looks for the event
  • Facilitate a space in the house for Agency presentations for up to 60 people
  • Liaised with all production and supplier partners to bring the space to life
  • Managed the total event budget

result

“The event featured a lunch (media buyers) and dinner (CMOs and Execs) session with the venue turning into a beautiful neon lit multi-coloured playground showcasing the Night Moves trend on Pinterest.”

Pinterest