RACQ MotorFest

Our brief was to grow industry exposure and revenue for the ‘Future Zone’ at RACQ MotorFest.

MotorFest is RACQ's largest community event reaching over 10,000 Queenslanders at Brisbane Showgrounds each year.

solution

We created a considered sponsorship strategy including:

Detailed asset list with content at the heart – working with RACQ Editorial and Public Policy
A clear pricing strategy
Proposal and ‘take to market’ sales strategy
Targeted hit list
Production and on-ground execution for converted exhibitors

Over the last two years the MotorFest ‘Future Zone’ has been elevated, becoming a key destination for attendees, with over 28 brand new EV models across nine manufacturers: Polestar, BMW, Mini Garage. MG Motor, KIA, Renault, Subaru, GWM and BYD. Brisbane City Council’s Brisbane Metro, SIXT, RoEV, Q-Fleet, MTA Queensland and MooV8 also showcased their electric solutions across public transport, bikes, scooters and car rental solutions.

New in 2024 we created an ‘EV Test Drive Zone’ where attendees were some of the first in Australia to test drive the latest EV models from KIA, BMW, Subaru, BYD and Renault. 88 test drives were facilitated over the six-hour event.

result

“We tripled YOY revenue with more car manufacturers than previous years – up 50% YOY. 183% more EV models on display, with first in market model viewings for Renault, BMW, Polestar, Subaru, Mini Garage, MG Motor and KIA.”
RACQ Insurance