GetJackD! Media worked closely with the client to create considered content and talent led sponsorship packages. This process included:

• Taking a full deep dive into the category and competitors to help position the client in the marketplace
• A full revision and overhaul of existing content sponsorship packages. This included:
  • Reviewing and tweaking existing content and sales pillars. New documents were created for these pillars, including pricing
  • Updating case studies to assist with the sales process
  • Streaming their ‘ideas warehouse’ to ensure better use of team ideas, preparing them for commercialisation
  • Establishing better processes for data and audience collection to better target brands with key insights
• Developing new content and sales pillars to target existing and new brand categories
• Creating a new pricing strategy and documentation to take to target brands
• Creating new processes to improve the flow of information between content/production and sales. This included:
  • sales briefing
  • creative ideation and talent rate cards
  • content’s creative response to sales
  • production and content creation
  • client approvals
  • content execution
  • reporting and insights